Overview

At the completion of the Master of Public Relations and Corporate communication program, the graduate will be able to: Knowledge Demonstrate in-depth knowledge and understanding of concepts, theories, and procedures for best practices in Public Relation & Corporate Communication in local and international contexts. Demonstrate a comprehensive understanding of strategic solutions to public relations issues and communication problems. Skill Integrate and critically evaluate information and data from a variety of sources to assess the communication requirements of a specific organization. Design, develop, conduct, and evaluate knowledge for better strategic communication planning to achieve organizational goals. Communicate, interact, cooperate effectively and efficiently in written, oral, visual and combined formats, and apply new technologies in the field. Produce effective, accessible, and timely print, digital and multimedia communication, independently and collaboratively, to manage specific stakeholder relations and/or issues and achieve organizational objectives.