Overview

AURAK’s Bachelor of Arts in Media and Communication offers students a comprehensive and future-oriented education that combines media and communication theory with creative practice, professional skills, and ethical responsibility. The program is designed to prepare students for today’s rapidly changing media and communication environments by helping them understand how media systems work, how audiences engage with content, and how communication can be used effectively across digital, organizational, and public contexts. Through professional-oriented coursework, two internship placements, and a two-term senior project, students gain opportunities to apply their knowledge and develop practical experience in real-world settings. Students can choose between two concentrations: Digital Media Production and Strategic Communication and Management. The Digital Media Production concentration prepares students to create, edit, and evaluate media content across contemporary digital platforms. The Strategic Communication and Management concentration focuses on integrated communication, public relations, advertising, media management. Both concentrations combine critical theory with practical skills for professional contexts.