Overview

AURAK’s Bachelor of Science in Business Administration, majoring in Business Analytics, provides students with the skills and knowledge needed to make sense of vast amounts of data and to use that data to inform business decisions. Students will learn to apply statistical models, data visualization techniques, and machine learning algorithms to identify trends and insights that can improve business performance. It is the ideal program for students who enjoy working with data and are interested in business. Graduates of the Bachelor's degree in Business Analytics program have a wide range of career opportunities, including positions as data analysts, business intelligence analysts, data scientists, and operations research analysts within industries such as finance, healthcare, technology, and marketing.