Overview

The Bachelor of Arts in Communication with a concentration in Public Relations will prepare students to deliver PR messages effectively within the modern communications environment. As the nature and channels of communication rapidly evolve, professionals in the industry need to be prepared to adapt to different communication forms, styles, and outlets in order to transmit their message and convince stakeholders. This program will teach students how to craft, deliver, and position PR messaging to maximum effect and to operate successfully as a public relations professional in an ever-changing communications context.