Overview

The Bachelor of Business Administration in Business Analytics (BBABA) program equips students with the knowledge and analytical capabilities required to transform data into meaningful insights that inform strategic business decisions. The program combines fundamental business disciplines with modern analytical approaches, enabling students to understand and evaluate complex business data. Through this integration, graduates develop the ability to identify patterns, interpret trends, and support evidence-based decision-making in dynamic organizational environments. The curriculum blends theoretical foundations with practical applications, allowing students to gain hands-on experience in data collection, analysis, and interpretation. Students learn how to apply analytical techniques to enhance organizational performance and improve operational efficiency. In addition, the program cultivates strong critical thinking and problem-solving abilities essential for addressing contemporary business challenges.