Master of Science Digital Marketing and Analytics

Business

Master

Overview

The MSc Digital Marketing and Analytics programme develops forward-thinking, data-driven marketing professionals capable of leveraging emerging technologies, AI, and advanced analytics to drive customer engagement and business growth. The programme integrates cutting-edge digital marketing practices with strategic decision-making, analytics, and performance measurement, equipping students with the expertise to design, implement, and optimise marketing campaigns in an increasingly digital and global landscape. With a strong experiential learning approach, students will engage with live industry projects, simulations, and real-world applications, ensuring they develop both the technical proficiency and strategic agility required in today’s digital economy. The programme fosters expertise in digital strategy, customer experience and UX design, AI-powered marketing, immersive branding, and global marketing management, alongside advanced capabilities in marketing analytics, predictive modelling, and data visualisation.

Secure your spot today!

Fall 2026 applications are now open! Apply today and get ready to begin an exciting journey at Middlesex University Dubai.

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Tuition & Fees

AED 88,161Per year

AED 44,081 Per semester

AED 88,161 for the programme, inclusive of VAT (published full-time fee, 1 year). The part-time fee is not published on the site. Scholarships and grants available.

Program Details

Degree level: Master
Duration: 1 year; 1 year full-time or 2 years part-time
Department: Business

Required Documents10

1A clear copy of a valid passport.
2UAE residency visa and Emirates ID (if available).
3A scanned copy of secondary school and high school mark sheets.
4One academic recommendation letter on the official school letterhead (this can be provided by any school staff or can be an employment recommendation letter).
5A personal statement (minimum 200 words) outlining your aims, interests, and reasons for choosing the program.
6A clear copy of an English Proficiency Test result (IELTS, Pearson PTE, or TOEFL), if available.
7Clear official copies of transcripts and University Degree Certificate (both original and translated), with a minimum of 2nd Class Honours or equivalent grade.
8An updated CV detailing all employment history, including internships, unpaid, and voluntary work.
9Official transcripts/diplomas from previous universities or institutions, showing completed subjects, grades achieved, and detailed course content.
10An explanation of the grading system used by the previous institution.