Overview

Design impactful campaigns and shape powerful brands across traditional and digital media, driven by real-world projects and strong industry ties. Smartphones, smart tech, data capturing, social media, and the ever-evolving internet landscape have changed every facet of how an audience can be reached and influenced. Connecting the right message, the right timing, and the right communication channel has never been more complex or more data informed. For the advertising and public relations leaders of the future, being highly skilled in both the theories of persuasive communication and the tools to support it will be critical to success. To prepare graduates for successful careers in two dynamic fields, RIT Dubai’s advertising and public relations major builds a broad range of essential skills.