Overview

Design impactful campaigns and shape powerful brands across traditional and digital media, driven by real-world projects and strong industry ties. Smartphones, smart tech, data capturing, social media, and the ever-evolving internet landscape have changed every facet of how an audience can be reached and influenced. Connecting the right message, the right timing, and the right communication channel has never been more complex or more data informed. For the advertising and public relations leaders of the future, being highly skilled in both the theories of persuasive communication and the tools to support it will be critical to success. To prepare graduates for successful careers in two dynamic fields, RIT Dubai’s advertising and public relations major builds a broad range of essential skills to: Use data and technology to inform advertising strategy and track performance toward goals. Apply research methods and data analysis to identify and understand the needs of target audiences. Make data-informed decisions to select the right media platforms for reaching the right target audiences. Create and deliver messaging that persuades and compels action. Plan and manage campaigns to support advertising and public relations goals.