Overview

The BSc in Data Science and Business Analytics prepares students to turn data into business insight and better decisions. The programme combines strong foundations in business, economics, mathematics, statistics, econometrics, programming, analytics, and machine learning. Students’ progress from core business and quantitative courses in the first two years to advanced modelling, applied analytics, market research, and machine learning in the later years. The curriculum also includes an Internship and Industry Project capstone, giving students supervised workplace exposure and the chance to solve real industry problems using data-driven methods. This makes the degree especially suitable for students who want a business-focused analytics education rather than a purely technical computer science pathway. It is designed for careers in analytics, business intelligence, consulting, data-informed strategy, and digital transformation. The University of Dubai highlights strong business-school quality standards through CAA licensure and AACSB accreditation, and in dual-degree pathway with LSE and UoL.