Overview

The BBA in Digital Marketing program is designed to give students in-depth knowledge of what marketing means in the digital world. It empowers students to acquire fundamental and digital marketing knowledge, skills and training necessary to develop an organization’s digital marketing strategy. This program provides the tools, skills and understanding of fundamental and digital marketing concepts and issues surrounding the emergence and future directions of electronic business practices, with a strong focus on electronic commerce initiatives. Students will be empowered to create fundamental and digital marketing strategies through the marketing mix responding to various market needs to achieve sustainable marketing and business objectives. Students can also acquire professional qualifications through American Marketing Practitioners Association (AMPA), Chartered Institute of Marketing (CIM)...