As the world enters an era of AI-driven transformation, businesses must adapt to remain competitive, resilient, and sustainable. AI is not only reshaping industries and enhancing business ecosystems but also redefining international trade, cross-border investment, and multinational enterprise (MNE) strategies. In this context, international business scholars play a critical role in examining how AI influences firm internationalization, knowledge transfer, market entry strategies, and the restructuring of global value chains. The UAE has emerged as a global leader in this transformation, integrating artificial intelligence, innovation, and sustainability as key pillars of its national economic strategy. This AIB-MENA chapter conference seeks to explore the profound impact of AI on international business, global strategy, and sustainable development, while addressing the opportunities and challenges AI presents across industries. AI has accelerated global economic evolution, influencing cross-border knowledge flows, global supply chains, and international collaboration among firms, governments, and academics.
