Overview

Marketing, Advertising and Public Relations no longer solely belong to the world of business. In fact, it’s much more common today for marketing, advertising and public relations to find their home in the world of Media and the creative industries. But, no matter where these areas of study and work lie, at their core they are about communication – communicating information about products, services, people & events. The most successful marketers are able to design and create communication strategies and collaterals to have a high impact on their intended audience. This starts with, of course, being able to identify the target audience, understanding the target audience, and creating campaigns to effectively reach this audience. The Marketing, Communication and Advertising Specialization offers an in-depth look into the business aspects of media, marketing, communication and advertising. In addition to learning about the business side of media and media making, you’ll learn about various media and communication strategies and various media making strategies – making you the makers of advertisements and marketing campaigns – rather than mere discussers of such things. What sets this specialization apart from a more traditional, business approach to marketing is the practical nature of the courses and course work. You’ll learn about media design and process, and be able to use these skills in the creation of advertisements and marketing campaigns. You’ll work on real-world, live projects, testing your creations with a public audience, testing your audience engagement, receiving real-time feedback and making adjustments accordingly. All of the work you do during the program is archived in your personal portfolio, making you job ready – and setting you apart from the field – by the time you graduate.