Overview

Understanding human behaviour and social psychology offers a significant advantage in the marketing world. The Bachelor of Psychological Science (Marketing) integrates psychological science with marketing principles, enabling students to understand and influence consumer behaviour effectively. Throughout the programme, students will delve into core psychological topics that will provide a robust foundation for understanding how people think, feel, and act in various contexts. This psychological expertise is crucial for creating effective marketing campaigns that can influence and persuade. In addition to psychological theory, the curriculum covers essential marketing skills, including marketing analytics, brand management, content marketing, social media strategy, digital advertising, and search engine optimisation. Students will learn to apply psychological principles to these areas, enhancing their ability to understand consumer motivations and predict market trends.